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How Well Do You Know Journalists Today? Test Your Media Savviness Take The Quiz!

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Not all PR Pros are created equal.

Many people claim to be great at PR, but not everyone truly is. Genuinely talented PR pros have a few specific qualities that the average person doesn’t.

They know what stories to pitch, their press releases are top notch and they have media connections to spare because they've worked on building relationships, rather than blasting pitches.

Luckily, the traits the every top-notch PR pro possesses can be learned. If you're new to the profession, or just simply looking for tips to improve, then this post is for you. Read on to learn about some of the characteristics that can make the difference between a PR rep and a PR pro.

Are You a Modern Communicator? Take Our Quiz to Find Out

1. Always Ready

via GIPHY

The best PR pros are ready by monitoring opportunities with always-on technology. Armed with a smartphone, iPad and/or laptop, they can track the channels that matter most:

One never knows when a high profile contact will be made or an unscripted moment of PR gold might happen, so make sure you have the right technology at your fingertips .

Learn How to Earn More Media Placements — Download HARO Best Practice s

PR pros have to know the customer base in order to determine the best types of stories to tell. Even so, not every tale will do. Having a nose for news and what consumers want to hear will help drive client coverage.

Even when pitching journalists, keeping the audience in mind is key. The news hook should be clearly stated. If the journalist can’t determine what your news is, how can you expect her to want to cover it? Your pitch should also be conversational. Don't use jargon, it will prevent you from connecting with the journalist your targeting and the audience you hope to reach.

This is one tenant of PR that will always ring true. Fantastic stories draw people in and stick with them long after they’ve moved on to something else. It is great to have a tale to tell, but a great storyteller can make almost any narrative seem interesting.

PR experts have to be able to do more than find interesting tales and tell them well, they have to be able to sell the narrative. The best PR pros can define a story, write it and present it in such a way that news agencies and other communications organizations pick it up and distribute it to a wider audience.

Event Details

Come to Legacy Brewing for YogaBeerFit classes every other Saturday with instructor Kimmy F! Tickets are on sale now $15 includes a beer of choice and discount on 2nd! To

Come to Legacy Brewing for YogaBeerFit classes every other Saturday with instructor Kimmy F! Tickets are on sale now $15 includes a beer of choice and discount on 2nd! To purchase stop in by the brewery or go to Legacy Brewing Company Beer Yoga .

Time

(Saturday) 11:00 am - 12:00 pm

Location

Legacy Brewing Co

363 Airport Road Oceanside, CA 92058

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Del Mar Horse Races

21 jul 2:00 pm Del Mar Horse Races 2:00 pm Del Mar Thoroughbred Club , 2260 Jimmy Durante Boulevard, Del Mar, CA 92014, USA

Event Details

The Del Mar Horse Races are back with opening day on July 18, 2018! This popular event dates back to 1937, and more than 40,000 race fans are expected to

The Del Mar Horse Races are back with opening day on July 18, 2018! This popular event dates back to 1937, and more than 40,000 race fans are expected to attend what's defined as one of the most fabulous, fashionable and fun festivities in the west! This day is not only about big bets and fast horses, but celebrating the season in style. The horse racing will continue until September 3rd, Wednesdays through Sundays (closed on Mondays and Tuesdays except Labor Day September 3rd). First post is 2pm on all race days apart from Friday, when it is 4pm. For detailed information on the upcoming races, themed days and special events visit Foldaway Tote flame by VIDA VIDA Many Kinds Of Clearance Pictures Clearance Professional VJSPeL6J
For visiting the races consider taking the train at the Oceanside Transit Center in downtown Oceanside. The North County Transit District offers the Pony Express ticket, an $11 train ticket that offers round-trip fare on the COASTER, SPRINTER, or BREEZE, and Stretch-Run admission to the Del Mar Races for one day. Tickets can be purchased at NCTD ticket vending machines, or online on the mobile app . This ticket is not valid on opening day. To reach the Del Mar races get off at the Solana Beach Station and hop on a shuttle that will take you directly to the race track.

Time

(Saturday) 2:00 pm

Location

Del Mar Thoroughbred Club

2260 Jimmy Durante Boulevard, Del Mar, CA 92014, USA

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(858) 755-1141

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Live Music at the Pour House

21 jul 5:00 pm Live Music at the Pour House 5:00 pm Pour House , 1903 S Coast Hwy, Oceanside, CA 92054-6432

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State Budget Fact SheetsUpdated

Issue fact sheets highlight opportunities for the Senate to invest in Ohioans at all income levels as they negotiate their version of the budget bill. Pay With Visa Cheap Price Buy Cheap 2018 Leather Statement Clutch Neutral Leather Bag by VIDA VIDA KOKYZYTNX

Resource Card Highlights OhioPoverty

Printer-friendly resource card gives you a snapshot of poverty in Ohio that you can easily share with your friends, colleagues and lawmakers. Readmore...

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New Census data shows that poverty in Ohio is down, but for Ohioans in poverty, the fact remains- it's expensive to be poor. Get the facts from our new report. Readmore...

Advocates for Ohio’s Future promotes health and human service budget and policy solutions so that all Ohioans live better lives. Read more about us…

June 19, 2018

The Work Requirements and Community Engagement waiver would reduce access to health care, damage health outcomes for Medicaid enrollees, discriminate on the basis of race and increase the complexity and expense of administering the Medicaid program. Readmore...

May 17, 2017

Advocates for human services testified before the Senate Finance Health and Medicaid Subcommittee. Readmore...

May 11, 2017

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The authors of “Bridges Across Every Divide: Policy and Practices to Reduce Poverty and Build Communities,” Philip E. DeVol and Eugene Krebs, will join The Center for Community Solutions for a Human Service Advocacy Network event on July 10. DeVol and Krebs will address attendees who will also be able to ask them questions.

For 25 years experienced professionals have provided an introduction to the aging network, aging programs and services, demographic trends and the organizations, agencies and funding sources that comprise the aging network in this day-long orientation.

In addition to the overview, Aging in Ohio includes information on the policies and issues that face the aging network and expands existing knowledge of the network and related programs.

Human Services advocates can learn more about the state’s efforts to ensure older adults and persons with disabilities remain active with access to transportation.

As new technology is deployed and adapted, older adults and persons with disabilities as well as the agencies which serve them have the opportunity to benefit from an increased number of cost-effective transportation solutions that will include self-driving services to the curbside.

Copyright ©2018 Advocates for Ohio's Future

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